Claps.

Crypto bettors churn brutally fast: most users deposited, placed a handful of bets and never came back. The bet slip crammed singles, combos and live bets into one overloaded panel, and shifting odds invalidated decisions mid-flow. Bonus mechanics — the platform's main retention lever — were so opaque they generated more support tickets than repeat sessions. Two years of fast shipping had also eroded visual consistency on a product where trust directly affects deposits.

I started with funnel analytics and session recordings to find exactly where bets died — 60% of abandoned slips followed an odds change. I mapped every bet state, then rebuilt the slip around an explicit state model: inline odds-change confirmations, an accept-any-odds toggle and a slip that persists across the product. For retention, I designed a missions system with the product team, deliberately rewarding activity rather than spend, and prototyped reward loops weekly against community feedback.

The redesigned bet slip makes every odds movement visible and recoverable instead of silently failing. The missions hub gives players a daily reason to return that isn't a marketing email. Bonus progress became a transparent, always-visible tracker with plain-language wagering terms. And consolidating the component library brought betting, casino and account surfaces back to one visual language.