Chaiz.
A mobile-first insurance marketplace where comparing quotes stopped feeling like paperwork.
(Overview)
- Industry
- Insurance Marketplace
- Role
- UI/UX Designer
- Timeline
- 2022 — 2023
- Team
- Solo designer · 6 engineers · PM
- Tools
- Figma, Hotjar, Google Analytics, UserTesting
I was the UI/UX designer for Chaiz's core funnel: intake, quote comparison and carrier handoff. I owned conversion optimization across the mobile experience and redesigned the comparison model the marketplace is built around.
(01) — The Problem
Insurance shopping is a trust exercise: users hand over personal data hoping the quotes are worth it. The intake form asked for everything upfront, and mobile users — 70% of traffic — abandoned in droves. Quotes arrived as apples-to-oranges cards with different coverage structures, making real comparison nearly impossible, and the handoff to carriers leaked users who had already decided to buy.
(02) — The Process
I rebuilt intake as a conversational, one-question-per-screen flow with visible progress and an explanation for every sensitive field — why we ask, what it changes. With the product team I normalized quote data into a comparable structure, tested comparison layouts against real plans, and instrumented every step of the funnel to find the leaks.
(03) — The Solution
Intake now feels like answering questions, not filing paperwork — with sensitive fields deferred as late as possible. The comparison view aligns price, coverage and deductibles on one consistent grid with plain-language tooltips. The carrier handoff sets expectations explicitly: what happens next, who contacts you, what's already done.
(Outcome)
Quote completion rose 22% and mobile conversion 17%. Median time-to-quote dropped 35%, and drop-off at the carrier handoff fell by a quarter once expectations were set on-screen.
